Website & Search Engine Marketing Services

Pay Per Click advertising, or PPC, is a fundamental element of an effective internet marketing strategy for lawyers and law firms.

Pay per click (PPC) advertising consists of creation and implementation of custom advertisements for carefully selected keywords and search phrases that are relevant for your website to be found under. These advertisements are then dispersed to users when the keywords or search phrases you have selected are typed into various search engines. When the user clicks on your advertisement, you will pay a fee. The fees for each click vary per keyword. Google, has a complex system for their pay per click advertisements.

There is no secret to buying pay per click advertising. The main difficulty law firms encounter is the management of their comprehensive pay per click campaign attributable to so many variables and limitation of time to this type of project.