eJustice builds 100% custom websites for lawyers. Whether you need a custom redesign of an existing website or the creation of a new one, design and layout of a website are very crucial. However, as crucial as this may be, design and layout are not the only elements that are important to be encompassed within a website. Website navigation and architecture, programming language, browser compatibility, and user functionality are elements that are very frequently overlooked in website development. These elements can only be implemented by professional consultants that understand the marketing and promotion needed to generate targeted users and customers to your website once it is completed.
Our trained legal marketing consultants don’t just look at what you need for your business; they look at other law firms that handle similar cases and fully evaluate their existing websites and Internet campaigns to give you the edge in the market place. Upon completion of your competitive analysis, a custom report is created outlining the strengths and weaknesses of your competitors’ or colleagues’ websites and Internet campaigns.
One mistake commonly made by law firms is having a graphic artist, or an in-house IT employee, inexperienced in Internet marketing build their website. Many times the aesthetics of the site is over emphasized resulting in low user and customer contacts. Our website development starts with a consultation that gives us the ability to fully understand what your long term Internet goals are allowing us to create the type of experience your prospective clients have upon reaching your website. This consultation is directed by a senior legal marketing consultant and then deliberated by our team of experienced marketers, designers and writing staff. As our design team is creating a home page image for your new website, our staff writers are writing custom content for your website. The end result product is a fusion between their vision and the high level of functionality we know to be effective in a successful website.