Cary McDonald

Cary McDonald is widely recognized as one of the most experienced advertising and marketing professionals in the law and mass tort industries. For more than 25 years, he worked with many of the nation’s leading litigation firms, identifying dangerous drugs, defective products, and faulty medical devices and connecting injured consumers with experienced legal counsel.

As founder and CEO of eJustice, Cary invested more than $100 million in websites, digital media, and advertising to identify claimants for some of the most significant mass torts in history. His efforts helped connect tens of thousands of plaintiffs with law firms and contributed to billions of dollars in settlements.

Cary later became a partner at Flood Law Group, where he spearheaded marketing for the GM Ignition Defect litigation and helped the firm sign more clients and wrongful-death cases than any other law firm involved. He subsequently served as CEO of Banner Legal, developing mass tort portfolios involving Roundup, talcum powder, birth defects, mesothelioma, defective products, and pharmaceutical cases.

After decades in mass torts and legal marketing, Cary’s focus is taking a new direction. What began as an interest in sports cards, collecting, and card breaks introduced Cary to a rapidly growing marketplace—and to practices he believes raise serious questions about transparency, pricing, and potential market manipulation. That discovery has led Cary to relaunch eJustice with a new mission: focused litigation aimed at investigating and challenging potentially deceptive or manipulative practices in the sports-card and collectibles industry.