eJustice » Internet Marketing » Organic Results

A Brief History of SEO

Search engines were created in the early 1990s to catalog the Internet and provide search results to users, and their advent was soon followed by tactics to outwit them. By the mid-1990s, webmasters were optimizing their websites with a variety of tools, some ethical and some not. What's really striking about the history of SEO is how rapidly the evolution of SEO took place, and how that pace is expected to continue.

Getting to the Top

The goal of getting a website to appear at the top of "organic" (unpaid) search engine results created a game of cat-and-mouse as some SEO-ers kept creating ways to manipulate the search engines, and the search engines responded each time with an improved algorithm (the formula used to rank the search results).

Short vs. Long-Term Results

Although manipulating the search engines may produce rapid results, it’s highly frowned upon and the search engines penalize sites that engage in “bad guy” or “black hat” tactics. Examples of such tactics include:

• Keyword spamming
• Cloaking
• Hidden white text on a white background
• Doorway pages
• Link farms
• Blog comment spam
• Meaningless reciprocal links

These tactics are just as shady as their names. The major search engines — Google, Yahoo, and Microsoft — are constantly working to defeat unethical manipulations of search engine results, and any reputable SEO provider (such as eJustice) knows that the only way to ensure long-term, high-quality results for their clients is to work within the search engines' guidelines, not skirt them.

Doing What Makes Sense

There are plenty of ways to maximize a website without engaging in questionable tactics, and that's the approach eJustice has always taken. It's not only that we're the good guys; it's good business sense. Taking the low road can get a site kicked off of a search engine entirely — completely defeating the purpose of SEO.

eJustice: SEO Professionals

It takes a team of professionals working together to stay on top of the constant developments in SEO and site design. Real SEO that creates value for your site and gets it the best ranking possible begins with knowledgeable, ethical site design and content that makes viewers glad they've found you. It's what our SEO team is all about.

Organic Results

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